MAGAZINE SPECIFICS

TARGET AUDIENCE
Male & Female: 18 - 25
Male/Female: 60% / 40%
College Educated: In Progress!
Interests: Art, Music, Fashion, Music, Surf/Beach Life, Parties, Snowboarding, Meeting people.

2009 EDITORIAL CALENDAR
FEB / MARCH
The Premiere Issue - Welcome to 2009
Space Close: 01.20.09 Material Close: 1.30.09 On Sale: 02.01.09
APRIL / MAY
Hipster Art and Music Issue
Space Close: 03.10.09 Material Close: 03.13.09 On Sale: 04.01.09
JULY/AUG
The Best of Summer/Back to School Issue
Space Close: 06.10.09 Material Close: 06.13.09 On Sale: 07.01.09

CIRCULATION
RATES BASE: 10,000 - 20,000 COPIES - FIRST EDITION
SINGLE COPY: $FREE
DISTRIBUTION: RETAIL LOCATIONS / EVENTS
Freebirds World Burrito, Woodstocks Pizza Parlour, McMasters Steak & Hoagie, Starbucks Isla Vista, ANGL, Hollister Brewing Company, Ripcurl Santa Barbara, Isla Vista Surf Company, Channel Islands Surfboards, Alex’s Beauty Bar, Java Jones, Miss Behavin, Dublin’s, Energy Tattoo, Kustom Ink and the Bagel Cafe.

Additional copies are distributed at Scruff Concerts/Events as well as other Isla Vista, Santa Barbara and vicinity events.