LET'S GET THIS PARTY STARTED!!!

SCRUFF COVER GIRL SEARCH

It's on!!!

The search for the cutest girl in Isla Vista. We will feature a number of lovely ladies in our upcoming issue -- but only one will grace the cover. The SCRUFF Team will be on the look out.

Contact us at scruffteam@yahoo.com

SCRUFF MAGAZINE WANTS YOU!!!

We're looking for talent.
Models, actors, filmmakers, surfers, artists, fashionistas, party animals...

OUR MISSION

Scruff Magazine caters to hip, savvy, outgoing individuals who care about living college life to the fullest. Scruff brings people, places and trends together in a fun, stylish and humorous approach. 

Each issue of Scruff Magazine is coveted among the residents of Isla Vista as well as the Santa Barbara area. Launched in 2008, Scruff Magazine is the super cool lifestyle publication within the college marketplace. 

Known for its beautiful photography, witty and engaging editorial and cutting-edge articles, Scruff Magazine continues to set the highest standards in college lifestyle publishing.

OUR AUDIENCE

Our readers not only have powerful spending habits, they will be the next generation to buys cars, clothing, accessories, furniture, vacations, sporting goods, food/beverage and more. Scruff Magazine will have an influential readership: they are all in college students and lead very aspirational lives.

CREATING A BRANDED EXPERIENCE

Let’s face it. It’s great when everyone is at an event and your product or banner is front and center. But after the event has faded and everyone has gone home, we continue to keep a dialogue with our audience as we publish event photos of our activities and contest winners. 

We maintain coverage in the social networking scene by keeping up appearances in FaceBook and MySpace as well as keeping our site up-to-date with all of our event coverage and content from the magazine as well.

MAGAZINE SPECIFICS

TARGET AUDIENCE
Male & Female: 18 - 25
Male/Female: 60% / 40%
College Educated: In Progress!
Interests: Art, Music, Fashion, Music, Surf/Beach Life, Parties, Snowboarding, Meeting people.

2009 EDITORIAL CALENDAR
FEB / MARCH
The Premiere Issue - Welcome to 2009
Space Close: 01.20.09 Material Close: 1.30.09 On Sale: 02.01.09
APRIL / MAY
Hipster Art and Music Issue
Space Close: 03.10.09 Material Close: 03.13.09 On Sale: 04.01.09
JULY/AUG
The Best of Summer/Back to School Issue
Space Close: 06.10.09 Material Close: 06.13.09 On Sale: 07.01.09

CIRCULATION
RATES BASE: 10,000 - 20,000 COPIES - FIRST EDITION
SINGLE COPY: $FREE
DISTRIBUTION: RETAIL LOCATIONS / EVENTS
Freebirds World Burrito, Woodstocks Pizza Parlour, McMasters Steak & Hoagie, Starbucks Isla Vista, ANGL, Hollister Brewing Company, Ripcurl Santa Barbara, Isla Vista Surf Company, Channel Islands Surfboards, Alex’s Beauty Bar, Java Jones, Miss Behavin, Dublin’s, Energy Tattoo, Kustom Ink and the Bagel Cafe.

Additional copies are distributed at Scruff Concerts/Events as well as other Isla Vista, Santa Barbara and vicinity events.